I’m Jodie.


And I’m an Assertiveness Coach….


…for women who want more!

Why you may need an assertiveness coach: 

You spend your days fighting 'the boys club' to break through the corporate glass ceiling.
You’re fed up of being a doormat to family, friends a boss or client and get walked all over?
You're a people pleaser and feel under valued.
Or… perhaps you’re getting feedback that you’re too aggressive and people are avoiding you?
Your boss/colleagues/team are complete knob heads!
You drink far too much wine because of all of the above (we will let you off on this one!)

The Value of Being more Assertive

Did any of those resonated with you?

Here are just some of the main benefits you may experience by working on your assertiveness:

+ It allows you to get what you want

+ It gives you the power to say NO

+ It gives you more influence

+ It enhances your credibility in work/business

+ Stops people from taking the piss out of you

+ It is liberating and gives you a sense of control

+ It earns you respect

+ It improves your relationships

+ It accelerates your career

+ Makes you more confident

+ Enables you to make more money in your career/business!

About Me

After spending the last 10 years of my life as a qualified executive coach to senior leaders, directors and board level execs, I became overly accustomed with the lack of women in senior positions. And that really pissed me off. 

So, I made it my mission to find the new women who were playing in that space and work with them. . .and then find some more who wanted to! To help them navigate and break through the ‘boys club,’ help them really boost their credibility in order for them to smash through the glass ceiling, and help them find their true authenticity so they no longer had to play the ‘alpha -female’ bitch from hell stereotype.

And unintentionally, by doing that work, I found my passion! I knew then that I wanted to work with more women and help them be successful, in every aspect of their life. Which is why I launched Violet Salt, a platform to help women who want MORE. Who want to live the happy, fulfilling and successful life they deserve and be worth their salt!


Work With Me

I’m a firm believer that no matter how difficult it may seem, it’s never too late to reinvent yourself! Deep down, you know that you owe it to yourself to be your most authentic, bold, assertive and best version of you.

And guess what? Nobody is going to do it for you – it’s down to you.

But that doesn’t mean you have to do it alone. 


“Fantastic event on the makeup of trust on Tuesday night. Thought provoking, immediately applicable and her energy was off the charts! Thank you so much Jodie!”

– Georgia Liddle

“I recently completed the assertiveness course and the online workshop, both absolutely brilliant and thought provoking. Down to earth advice and knowledge delivered in a practical and positive way”.

– Amy Tantum

“Thought provoking and inspiring. I have been to apply the learning to ensure an energetic performance in my business personal life. Many thanks”.

– Lara Oakes

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