Jodie Salt

Assertiveness Coach

Helping women assert themselves!

“Life is not a dress rehearsal you know”.

My Story


As a kid, I always wanted to ‘be’ something. I had loads of big dreams but I always thought that they didn’t happen to ‘people like me’.

As a woman with a husband, two businesses and three children who wanted to live a happily and fulfilling life, I found it impossible to be able to do and have all of things I wanted and that made me really unhappy.

It also made me feel guilty because on paper, I had nothing to complain about. I had everything that most other people wanted: a lovely house, nice cars, three beautiful children that came easily to me, a successful career, gorgeous holidays… you get the picture? But I had no fire in my belly, no zest for life – you too?

A diagnosis of kidney disease shortly after my 30th birthday put my life into perspective. Now I knew what I was going to die of (unless I get run over by a bus) and that liberated me to break free and go after the dream….

The corporate rat race wore me down, training and coaching managers and senior leaders (mostly men) who didn’t want to get better and achieve more (their egos thought they were ‘all that’ already and they SO weren’t!). I dreamt of running my own business, working with people who DID want to be worked with but it all felt like a pipe dream.

The journey has been like doing back to back tough mudder courses!! F*ck me! I’ve taken a battering along the way. It’s been a guilt ridden, messy divorce fest, littlest hobo house hopping adventure (and that’s scraping the surface)! 

Violet Salt is my alter ego. She’s who I wanted to be when I was a kid – the name I wanted to be called. She’s the best version of me – the 4 year old version who is fearless and invincible. She can achieve anything she sets her mind too and she has an amazing zest for life. She’s who I tap into when I need to dig deep, when the going gets tough, because it inevitably does.

 IRL, I’m Jodie Salt. I have 20 years corporate learning and development experience for blue chip companies, specifically specialising in leadership development. Some of my specialist topics are in the field of assertiveness, influencing, trust and credibility and presence and personal impact. I’ve been a qualified executive coach for almost 10 years and have spent much of that time coaching senior leaders, directors and board level execs.

In corporate life that was mostly men. I was overly familiar with the lack of women in senior positions and it really pissed me off. I worked with the few women who were playing in that space, to help them navigate and break through the ‘boys club’, help them really boost their credibility in order for them to smash through the glass ceiling or help them find their true authenticity so they no longer had to play the ‘alpha-female’ bitch from hell stereotype. This is where I found my passion! I knew then that I wanted to work with women to help them be successful.

So with my own personal life experience and professional expertise I can help you get your life exactly where you want it to be. 

10 years later and here I am! I’ve officially ARRIVED! I feel comfortable in my own skin. I like who I am. I don’t give a flying shit if other people don’t! I’ve got what I want. I’m yippee skippy happy. I buzz off my work every single day! I’m bringing up three amazing daughters to be strong, wonderful women in their own right and I’m showing them the way.

Don’t Wait Any Longer. Start Forging Your Own Path Today!